Grow The Understanding of Your Users’ Experience With These 3 UX Tools
Your UX team must always fight the insulation that builds up between folks who are making critical design decisions and the experience of your users. They need to be always surfacing a deep awareness of what it’s like to use your product or service.
Our go-to strategy for busting through the insulation and building deep awareness involves combining 3 straightforward UX tactics. We start with a solid discovery process, to generate the research that will form the basis of everyone’s awareness of the users. We then use journey maps to capture and understand what that research tells us. And finally, we show why this information is important, by generating a vision of what an improved user experience could be. By combining these together, we see a powerful and long-lasting change in how the organization makes important decisions.
Combining these tactics doesn’t come easily for even seasoned UX project leaders. Almost always, they’re suffering from a lack of expertise (and sometimes the confidence) to effectively frame the problems and lead their teams through the process.
That’s why we asked three UX experts, Dan Brown, Jim Kalbach, and Christine Perfetti, to walk us through exactly how to get the most out of each of these tactics. We’ve captured their advice in three online seminars, which you can easily share with your team.
Here’s what your team needs to know:
First, everyone needs to work together to understand the problem you’re trying to solve.Dan Brown |
Next, you’ll share what you’ve learned and infuse your organization’s culture with the user’s experienceJim Kalbach |
Then you’ll want to align cross-functional teams and stakeholders to a singular vision for your productChristine Perfetti Your team gets immediate access to Dan Brown, Jim Kalbach, and Christine Perfetti’s expertise when you subscribe to UIE’s All You Can Learn Library. For just $29 per month, you can start sharing these seminars (and the 363 others in the library) right away. (It’s easy to sign up, you can cancel without penalty, and it’s 100% guaranteed, so there’s no risk.) Bust through the insulation. Develop a deep understanding of your users. Build a vision for well-designed products and services. What are you waiting for? Start today. Subscribe to All You Can Learn. |
Advanced Approaches to UX Research
Intensive June 6-10
Led by Jared Spool

Drive Strategy • Gain Influence • Deliver Innovation
When important decisions need to be made, do you have the data and insights to guide the decision-makers to the best choices? The data and insights are the product of advanced user research. It’s the superpower that UX leaders just like you can bring to the table.
Spend the week of June 6th discovering what your UX research efforts genuinely need. At the end of this Intensive, you’ll see how you can transform your organization into an industry leader who delivers hands-down the most innovative experiences.
Join as one of our VIP UX Leader packages for more in-depth support around any challenges you encountered during the intensive; and guidance on your strategic options for establishing your organization’s advanced UX research transformation.
Join our Advanced Approaches to UX Research intensive today!