Jobs To Be Done: An Occasionally Useful UX Gimmick

It was puzzling. Jay (not the study participant’s real name) was sitting in front of a desktop computer with an open browser. Yet, it was his phone that he grabbed. On his phone, Jay immediately opened his bank’s mobile app. Once he logged in, he glanced at his account balances, then proceeded to move a chunk … Continue reading Jobs To Be Done: An Occasionally Useful UX Gimmick