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Thoughts about user interface design and strategy.

Most Recent Articles

Strategic UX Research is The Next Big Thing

by Jared M. Spool

The “average user experience” is a harmful distraction. Focus on extremes instead.

by Jared M. Spool

A Radical Proposal: Put UX Research In Charge

by Jared M. Spool

There’s a technical name for the absence of user research: Guessing.

by Jared M. Spool

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