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Thoughts about user interface design and strategy.

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The Diagram that Shows the Value of Great UX

by Jared M. Spool

Measuring Experiences, Not Product Use

by Jared M. Spool

How UX Outcomes Make A Team’s Daily Work Truly Human-Centered

by Jared M. Spool

Strategic UX Research is The Next Big Thing

by Jared M. Spool

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